sWAN HeIGHTs INsTITUTe
FOR PROFessIONAL CORPORATe
Netherlands entrepreneurs André Seijbel and Heidi Smale have
created a new school for flight attendants working on board
private airplanes. The company, Swan Heights, is one of the first in-
stitutes to offer worldwide, quality service in the airplane personnel market. The focus is on a
full range of high-quality services for discriminating owners of private and corporate aircraft.
Training at Swan Heights takes 28 days to complete at a
boarding school in the vicinity of Schiphol Airport. Students
take lessons in three modules:
• How to get rid of paparazzi—The school will teach safety,
security, how to take care of VIPs
• Hospitality and Service; and
• Food and Beverage.
Several components of the training take place in external training
facilities. Swan Heights also offers
a shorter, 15-day course for those
who are already corporate flight attendants. The company also provides “tailor-made” courses.
Hospitality, Food & Beverage,
VIPs and Crew security
Swan Heights can teach flight crews
to offer first-class service without a private flight attendant, as
well. The seven-day course teaches captains and first officers
to understand what kind of services and amenities are expected on private aircraft.
In this one-week course Swan Heights instructors convey
knowledge, tips and tricks that make providing cabin service
in the tight confines of a corporate aircraft easier.
The instructors at Swan Heights understand that the primary task for flight crews is to fly the aircraft and deliver their
guests to their destination in the safest way possible, however, the school is confident that the hospitality, food and beverage course can ease the hassle of the service component of
the flight crew’s job, and save them time they’ll appreciate
having for preflight and flight duties.
Women in Aviation, International Welcomes New Corporate Members
Berkana Consulting Group
Grossmann Jet Service
University of Dubuque
Both Seijbel and Smale teach their own part of the course,
within their own field of expertise. Seijbel is an experienced
butler and a passionate chef. He used to pamper clients with
luxurious dinners on board a Challenger 604, Falcon 2000 and Falcon
900 earlier in his career. Smale has
extensive experience as a traveling
personal assistant. She was taught
this profession at The International
Butler Academy and the Dutch Hotel
Highly appreciated specialists take
care of some of the other disciplines.
Thérèse Boer, owner of the Michelin
Guide three star restaurant De Librije,
teaches students about hospitality,
service, quality and presentation of catering onboard aircraft
in flight. “At De Librije, hospitality is second nature. We wish
to pass on that feeling to the students at Swan Heights,” says
Thérèse. “The unique set-up of this training and its pursuit of
quality are strongly connected to our values in this respect.”
Ready for Takeoff
Heidi Smale was recently a guest speaker at the Aviation and
Women in Europe WAI Regional Conference in Norway, and
was inspired to sign up Swan Heights as a WAI Corporate
member. She looks forward to meeting other WAI members in
Atlanta this February, during the 20th Annual International
Women in Aviation Conference.
Swan Heights has offered tailor-made training for aviators
and flight attendants in the past, however, the Institute program began in October 2008. It takes place at the school in
Haarlem, The Netherlands, near Schiphol International Airport. Slots for placement at the school are filling fast. Flight
attendants wanting to serve in the private jet industry should
apply as soon as possible. For more information go to www.
swanheights.com or call + 31 235746119. ✈