you deliver the bad news yourself, in person, or in a personal
phone call. If cash flow doesn’t allow you to pay an invoice on
time or if you have to lay off employees, do it yourself.
stay focused on your brand and protect it. Changing your strategy to serve the present economy is a trap. Your brand; your
reputation; your image has strength only if it is consistent.
Sheila owned a flight school in the northeast. Her facility was
high-tech, her CFIs were ivy-league, her aircraft were all glass-cockpit and her business catered to pilots who craved the latest and greatest. When the economy started slipping, she sold
off all her high-priced technically advanced aircraft and replaced them with 1980s-vintage, traditional cockpits. Her customers were confused, disappointed and disenchanted. Her
business folded shortly after. She couldn’t figure out why.
share your passion. I recently attended the induction ceremonies of the Kentucky Aviation Museum. I met a space shuttle
astronaut and heard about how this man inspires kids to stay
in school and inspires adults to go back to school. I met Triple-Nickel Betty (her aircraft N-number is 555B), an 84-year-old
woman who started flying in an era when women didn’t have
opportunities. Throughout her life she has used her flying
skills to promote women’s causes. The highest honor that
night was given to a Kentucky man who started and supported the Tuskegee Airmen, not because he was black, but because he thought that all men should be able to fly. The inductees, otherwise average people, have had success because
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they touched the lives of others. In doing so, they enriched
their lives and inspired others to share their passion.
include employees. It was during a staff meeting when an employee at United Parcel Service, in Louisville, Kentucky, came
up with the simple idea of organizing delivery routes of their
brown trucks to include as many right turns as possible. That
idea saved UPS a lot of gas. When times are bad, it’s important to level with employees about your current situation and
ask them for their ideas to improve efficiency, revenue and
morale. They will be pleased to have been included—and they
may surprise you.
if you’re not fired, then get fired up. If you’re a fan of Donald
Trump, then you may enjoy www.trumpuniversity.com.
Anyone who logs on has the opportunity to blog with the big
man himself as well as his faculty and survivors of The Ap
prentice. The lessons are many. Readers are instructed in how
to turn negative situations into positives.
We’ve seen the down-cycles before. Aviation will recover
and fly high again. But while we sometimes look for someone
else to provide leadership, our investors, employees and
customers are looking to us for courage and leadership. For
ideas of your own, read books, interview those whom you
respect and network during conferences and seminars. ✈
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Arlynn McMahon (WAI #11212) is the author of Train Like You
Fly and Chief Instructor at AeroTech in Lexington, Kentucky.
SJC122_WmInAvA(m1Asi).qxp:SJC122_WmInAvA 7/23/08 4:52 PM
Your dream to fly isn’t going to die.
We want to show you how to get your flight certificates
and have an opportunity to fly for a regional airline.
Southwest skies, complex aircraft and financial aid available.
Call 800.232.6327. Your wings are waiting.
San Juan College Aviation Program