But she saw the importance of forming personal
connections with clients so she attended Toastmasters to learn how to calm her public-speak-ing butterflies. The turning point came in 1998
when Rosevelt called a business reporter at the
Portland Oregonian after the reporter wrote a
headline about a business that was “taking off.”
Rosevelt invited the reporter to write about Rose
Air—a business that was really taking off. The
result was a front page article in the newspaper’s
A Toastmasters acquaintance wrote about a
Rose Air flight in the Freshwater News, a local
Before long Rosevelt came to understand that
selling airplane flights was different than selling other commodities. Because so few people in
the Northwest knew that small piston-engine air taxi services
such as Rose Air were a viable travel alternative, it took time
before area businesses and individuals began to consider the
Rose Air flying travel option.
The biggest business growth tools have been word of mouth
and the internet. “Once I started flying people they told their
friends and other business people.” said Rosevelt. “I also invested some money in enhancing my web site,” said Rosevelt.
“If someone types in air taxi northwest, my site comes out on
top,” she continued.
Rose Air has grown steadily. Before the economic downturn
slowed the economy Rosevelt was log-
ging nearly 300 hours per year. Business
dropped off in 2009 and 2010. 2011 started
slow but business, although still inconsis-
tent, has come on strong in June and Au-
gust this year.
check out the Rose Air web
site at www.roseair.com